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by Ralph Ramah

One of the basic principles of marketing is market segmentation. Matching the right product and services to the right market is critical. This certainly applies to the web design business and industry. There are obviously several market segments in the web design business, let alone the IT business in general. There is on the one hand the lower hand of the market i.e. the discount web design market. This web design market consists primarily of small businesses and one man bands who have either just started their business. We are here talking of companies or individuals who have a limited budget to spend on their web design, so price is definitely an issue. On the other end of the market there are the corporate companies who have the budget but have very different needs in terms of web design. Trying to sell to each one of these web design markets requires a different approach. How do we then sell to corporate companies?

by John Case

Here are some essential free tools that will help make the effort of optimizing your websites for search engines faster and more efficient.

1. Good Keywords - As the name implies, this is a tool for helping you find good keyword phrases. The very first step of optimizing a site for search engine traffic is to select your target keyword phrases. You have to do this before you do anything else. Using this software, you can enter a simple keyword and get suggestions for a more specific phrase. You can also get search stats from Overture US for the previous month. This is only a portion of total searches on all search engines, but it does give you an idea of the popularity of search terms.