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Keep Franchising or Go Indie?

Posted in Offshore outsourcing by BusinessWeek Online -- SmallBiz on the July 28th, 2006
One family-run hotel went independent after flying the Best Western flag while another upgraded its chain status. Here's a look at both decisions

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Eight Tips for Better Brainstorming

Posted in Offshore outsourcing by BusinessWeek Online -- SmallBiz on the July 26th, 2006
Should your team brainstorm as a group or as individuals? At creative companies, switching between the two modes can be seamless—and highly productive

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Lessons in Corporate Blogging

Posted in Offshore outsourcing by BusinessWeek Online -- SmallBiz on the July 18th, 2006
What your company can learn about keeping an online journal from the likes of Dell, Microsoft, and Apple

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How Intel Cuts Through the Jargon

Posted in Offshore outsourcing by BusinessWeek Online -- SmallBiz on the July 18th, 2006
The marketing chief at the world's top microchip maker offers three simple steps to communicating clearly—and profitably—with customers

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