BidFreelancers.com

by Ralph Ramah

One of the basic principles of marketing is market segmentation. Matching the right product and services to the right market is critical. This certainly applies to the web design business and industry. There are obviously several market segments in the web design business, let alone the IT business in general. There is on the one hand the lower hand of the market i.e. the discount web design market. This web design market consists primarily of small businesses and one man bands who have either just started their business. We are here talking of companies or individuals who have a limited budget to spend on their web design, so price is definitely an issue. On the other end of the market there are the corporate companies who have the budget but have very different needs in terms of web design. Trying to sell to each one of these web design markets requires a different approach. How do we then sell to corporate companies?

Statistics show that, without a compelling reason, the average user will not wait for much more than 10 seconds for a page to load. As you design your site, loading time should always be a priority if your site is to be an effective business tool. Balancing usability and aesthetics is a delicate matter when creating a fast loading site.

After debating for awhile on the advantages and disadvantages of having a website, you have finally decided to do it. But where to start? You can't very well just hire a designer and give her free reign with your site. It's your web presence and you should have the final say in planning it.

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