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In the not so distant past, I recall reading articles or blogs on the web where upon reaching the end, the author would invite the reader to ?del.icio.us this? or ?Furl it?, if they liked the article. It took me awhile but I finally just had to find out what was so ?del.icio.us? that I might want to ?Furl?.

Every website owner has a somewhat unhealthy obsession with driving more traffic to their site. We all want more traffic, if for nothing else to be able to brag to others how many unique visitors we've received. Competition among web owners aside, actually doing something with that traffic is equally as important as getting it. Yet for some reason, most site owners make the mistake of focusing most of their time on getting more traffic and rarely, if ever, focus on improving their conversion rate.

With so many new busineses hitting the Internet on a daily business, it becomes increasingly difficult to separate one's company from others.

Choosing the right phrases for your main pages can be the difference between success or failure.

So, I was talking to an industry acquaintance today about a problem we had with an SEO client which highlighted what I feel is a fundamental problem with the world of SEO as a whole. Reliability and consistency are two areas seemingly lacking in the world of search marketing, especially in the Organic SEO realm. The original seeds for this particular ?Rant? were sown during my recent journey to ?Demystify the Google Toolbar PageRank? (I'll link over to the article here). The truly amazing extremes in understanding and perception of PageRank led me to look deeper into the causes of such widespread differences in opinion by professionals and SEO enthusiasts alike.

My experiment in SEO started when I got an email with a title something like, Little Known Secrets of SEO Ranking Revealed. I was skeptical but the cost of the ?secret? was quite low and it came from a source that I have found to be credible, so I bit. The ?secret? is basically outlined in Step 1, of the following 5 steps. I added the other steps and my experiment worked. My site had a third place ranking when searched in Google, after only three weeks.