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by John Case

Here are some essential free tools that will help make the effort of optimizing your websites for search engines faster and more efficient.

1. Good Keywords - As the name implies, this is a tool for helping you find good keyword phrases. The very first step of optimizing a site for search engine traffic is to select your target keyword phrases. You have to do this before you do anything else. Using this software, you can enter a simple keyword and get suggestions for a more specific phrase. You can also get search stats from Overture US for the previous month. This is only a portion of total searches on all search engines, but it does give you an idea of the popularity of search terms.

by Mel Strocen

One of the fun things about publishing a newsletter like SiteProNews is the research that goes into each issue. For more than 6 years, we have been finding and highlighting freeware tools and applications that can make the DIY (do-it-yourself) webmaster’s job a little easier. If you’ve been fixated on the articles in SPN and missed our App of the Day selections, you can find the 900+, mostly freeware programs, filed in 12 major categories at our WebMaster Tools Directory (http://www.sitepronews.com/wapps.html).

The focus of this article, however, will be on some of the freeware tools that are available to you to use for SEO purposes. There are a fairly large number of these type of tools out there so Part 1 of this article will list keyword, sitemap and ranking tools and Part 2 will look at meta tag generators, link popularity apps, link checkers and general SEO tools.

Keyword Tools

1. Good Keywords v2.01 (595 KB) finds the best keywords for your web pages. Features include Keyword Suggestions, Phrase Builder, Keyword Organizer, Misspelled Words, and Site and Link Popularity Finder. For Windows 95/98/2000/NT/XP.

(http://www.goodkeywords.com/products/gkw/)

Entrepreneurs are creating companies that exploit the creative opportunities in other people's junk, sparing the environment in the process

Most SEO campaigns fall flat on their faces and totally fail to achieve the objectives they were set out to accomplish, usually three main reasons exist for this. This article describes these reasons.

Many of my areas of operation are so beautifully stable and predictable, at least within reason. Working with programmers, we have a plan and a language to follow to achieve our goals. Life in the accounting department is fairly stable in its approaches. Administrative, Customer relations, human resource development? They all have some form of measurable reality. Search engine optimization? Not a chance.

Never minding that some small businesses would be deliriously happy with 3000 addiitonal visitors a month - what do you do when the plan you had to increase your search engine traffic doesn't give you the results you want? You re-evaluate your plan.

Having a goodly number of quality backlinks is one of the most important factors in Search Engine Optimization (SEO) that result in high Search Engine Results Pages and attracting thousands of daily page views.

Here are some essential free tools that will help make the effort of optimizing your websites for search engines faster and more efficient.

It is universally understood among experienced marketers that traffic is the key to online success. Build enough traffic and the law of averages demands it. Traffic is GOLD online. It is the "Holy Grail" of online marketing. However, novice and mid-level marketers often fail to see the actual mechanics of this-- and continue to be frustrated by the lack of results, even as they hand the traffic they work so hard to generate over to someone else.

You've heard of the olden days when people would hunt for potential link partners. Well, those days are long gone and smart web masters are moving on to greater things. Read on to learn how you can benefit from linkbaiting....