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A large and medium business looking for a web design company will probably use similar keywords if they are using search engines. Web design and web site design are the most popular keywords, so go for these in your adwords campaign and search engine optimisation. Corporate web design customers will however expect to find a potential web design supplier whose web site design projects a corporate and professional look.

The supplier’s web design look and feel is therefore a key factor. After all and like it or not, first impressions count. What is this corporate web design look and feel? If you are not sure, look at some of the corporate web sites. Look at Nokia’s web site for instance. Professionalism is obvious. Well groomed design, a bit of flash animation, not many colours. Certainly no spelling or design mistakes. The corporate web design requires particular attention to details.

Obviously the products or services on offer through the web design will to a large extent determine this look and feel. Corporate identity and the company’s ‘voice’ needs to come across loud and clear through the web design. Use of colours, logos, trademarks, corporate figures on the web design will usually achieve this corporate look.

Whilst budget and discount web design companies would show their prices on the web site, corporate web sites need not show your web design prices. Remember we are not necessarily selling to a price sensitive audience here. Showing your price on the web site might actually put potential corporate customers off your web design services. Price it too low and your potential corporate customers might think that your web design services are not good enough. You would be surprised by what some companies are wiling to pay or have been charged for web design work. Although your potential customers will want to have an idea of cost from the outset, I would not actually show my price list on my corporate web site.

Once the customer goes past your web site and decides to enquire about your web design services they would expect to be greeted by a professional team. Make sure your sales team, even if it’s just you, come across as being professional. Corporate customers expect to treat with corporate web design companies. These might not necessarily be large companies but professionalism and track record is a must. Telephone manners, the quality, value and timelines of your quotes are crucial. You have no room for error when you are dealing with people who expect to pay for an excellent web design product and service.

The corporate web design market is certainly a lucrative one. If you are used to servicing the discount web design market, you need to think twice and prepare for a different web design package offer. You will need to invest into designing your own web site for a more corporate look and feel. You will also have to look into training your sales staff and your internal communication processes so that you come across as a corporate web design company yourself.

About this author

Ralph Ramah is the webmaster of Discount Web Design, one of the leading web design company in the UK offering quality web site design and SEO services.