BidFreelancers.com

by Ralph Ramah

One of the basic principles of marketing is market segmentation. Matching the right product and services to the right market is critical. This certainly applies to the web design business and industry. There are obviously several market segments in the web design business, let alone the IT business in general. There is on the one hand the lower hand of the market i.e. the discount web design market. This web design market consists primarily of small businesses and one man bands who have either just started their business. We are here talking of companies or individuals who have a limited budget to spend on their web design, so price is definitely an issue. On the other end of the market there are the corporate companies who have the budget but have very different needs in terms of web design. Trying to sell to each one of these web design markets requires a different approach. How do we then sell to corporate companies?