Bookmark this at Del.icio.usFreeware SEO Tools for the DIY Webmaster - Part 1
One of the fun things about publishing a newsletter like SiteProNews is the research that goes into each issue. For more than 6 years, we have been finding and highlighting freeware tools and applications that can make the DIY (do-it-yourself) webmaster’s job a little easier. If you’ve been fixated on the articles in SPN and missed our App of the Day selections, you can find the 900+, mostly freeware programs, filed in 12 major categories at our WebMaster Tools Directory (http://www.sitepronews.com/wapps.html).
The focus of this article, however, will be on some of the freeware tools that are available to you to use for SEO purposes. There are a fairly large number of these type of tools out there so Part 1 of this article will list keyword, sitemap and ranking tools and Part 2 will look at meta tag generators, link popularity apps, link checkers and general SEO tools.
Keyword Tools
1. Good Keywords v2.01 (595 KB) finds the best keywords for your web pages. Features include Keyword Suggestions, Phrase Builder, Keyword Organizer, Misspelled Words, and Site and Link Popularity Finder. For Windows 95/98/2000/NT/XP.
5 Essential Marketing Tools For Starting A Successful Internet Home Business
Let’s start with this one cold hard fact: creating a successful Internet home business is not an easy task. It takes hard work and a whole lot of strategic planning. Anyone who tells you otherwise is probably trying to sell you something!
Building any solid business takes hard work and planning. Why should creating a successful business on the Internet be any different? Just because you’re dealing with computers and a world wide marketplace doesn’t mean it will be easy to construct and build a successful enterprise. It will take some work and effort on your part.
However, knowing what tools to use and some vital marketing knowledge will make your task much easier and much quicker. The Internet does have its own unique tools and methods which you should be familiar with before you start any web business. Complete knowledge of these marketing tools and information will greatly increase your chances of creating a successful Internet business.
Web Design for Corporate Companies.
One of the basic principles of marketing is market segmentation. Matching the right product and services to the right market is critical. This certainly applies to the web design business and industry. There are obviously several market segments in the web design business, let alone the IT business in general. There is on the one hand the lower hand of the market i.e. the discount web design market. This web design market consists primarily of small businesses and one man bands who have either just started their business. We are here talking of companies or individuals who have a limited budget to spend on their web design, so price is definitely an issue. On the other end of the market there are the corporate companies who have the budget but have very different needs in terms of web design. Trying to sell to each one of these web design markets requires a different approach. How do we then sell to corporate companies?
Free SEO Tools You Can’t Afford to Go Without
Here are some essential free tools that will help make the effort of optimizing your websites for search engines faster and more efficient.
1. Good Keywords - As the name implies, this is a tool for helping you find good keyword phrases. The very first step of optimizing a site for search engine traffic is to select your target keyword phrases. You have to do this before you do anything else. Using this software, you can enter a simple keyword and get suggestions for a more specific phrase. You can also get search stats from Overture US for the previous month. This is only a portion of total searches on all search engines, but it does give you an idea of the popularity of search terms.
Outsourcing Trend: The Changing Face of Indian BPOs
Source: www.indiaabroad.com
The Business Process Outsourcing Business in India is changing. It is no longer about answering phones, but has turned into more of automotive designing, insurance claim processes, mortgage loans, and so on and so forth.
A few years ago, 20-year old Sandhya S. with her chronic tonsillitis, could not even think of trying for a job in a BPO. She would have been unable to cope with the task of attending calls for 8-hours at a stretch.
Today, lack of employment opportunities is not an issue, as Sandhya is inundated with job offers, despite her throat ailment. No, she hasn’t found a magic cure; it is just Indian BPOs have begun to do business in very different ways, these days. The BPO scenario is changing in India, and how. When the BPO boom took off, in 1999 voice-related services contributed to 85% of the Indian BPO industry’s share of business. Seven years down the line, voice accounts for just 35%. Sunil Mehta, Vice President, NASSCOM, the industry body for Indian IT and BPO companies, agrees: “The services have moved from voice to non-voice like automotive design, insurance claim processes, mortgage loans and so on.”
In the 1990s, the starting point of BPOs, Indian BPOs offered many young graduates their first job. Fresh-out-of-college employees (called agents) were expected to cold call customers in US or Europe and chase down credit card defaulters for payments. Or, they were required to troubleshoot calls on issues ranging from PCs to Internet, travel services, and more.
“The primary promise of BPOs was to offer acceptable services at lower costs,” says Gopal Kuchibhotla, Principal Consultant, Business Solutions, PriceWaterhouseCoopers. But, this low-cost advantage did not hang around for long. As, more and more, Indian BPOs emerged, they started pitching in the same geographies (US, UK, Australia) on the same ‘lower price’ promise, with the result, the low-cost proposition began to degenerate into a zero-sum game.
Myths and Realities of Offshore outsourcing
Offshore outsourcing:
Outsourcing refers to the hiring of an external organization (subcontractor) to perform most or all the business functions at a lesser cost in a foreign country other than the one where the product will be sold or consumed, whereas offshoring is whereby the functions are performed by a foreign division or subsidiary of the parent company at a cheaper cost. Therefore offshore outsourcing refers to outsourcing to firms in foreign countries, with the aim of taking advantage of cheap labor found there. In the past several years, outsourcing contracts have increasingly been given to firms in developing countries e.g. India and China. For offshore outsourcing to be economically viable, the savings realized must exceed the increased costs of management and risks associated with offshore outsourcing.
Myths and Realities
There are several myths and realities associated with offshore outsourcing. The following are some of the most common ones;
Myth: A job outsourced is as good as a job lost.
Paypal for Indian remit2india.com
Set up a PayPal account (available to residents of India) and use PayPal’s merchant tools to accept credit cards and sell online. The downside is that you can’t directly withdraw PayPal funds to a bank in India (though you can request a check). But you can transfer US dollars in a PayPal account to Remit2India (www.remit2india.com), a service of the Times of India. They convert it into Indian Rupees and deliver it to your designated recipient. Costs are the PayPal recipient fee of 2.95% plus 3% to 5% fees for Remit2India. See details in their FAQ.
http://www.timesofmoney.com/remittance/jsp/toi_faq.jsp?uiId=TOI&partnerId=TOML&faq=paypal
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